Are we together? Exploring the similarities between the concepts of transportation imagery model and presence and their possible impact on persuasion
نویسنده
چکیده
While the concept of presence has been investigated for over 10 years, there have been few studies investigating presence and persuasion. Work in the area of consumer psychology has recently begun to explore the possible connections between aspects of presence and persuasion and have developed a new concept called – transportation imagery model. This paper attempts to demonstrate the similarities between these two concepts (Presence and Transportation imagery model) and the benefits of integrating this new concept into the Presence fold.
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